Search Engine Optimization (SEO) can be so intimidating. We get asked all the time, what exactly is SEO? At BRANDcowboy we like to keep things simple – SEO is the process of helping search engines, like Google or Bing, find your website. While search engine marketing like Google Ad Words may be a quick way to help people find your website, SEO is a long-term investment that can be extremely cost-effective for your business in the long-term. Studies show that 70% of web users never click past the first page when searching on Google, for this reason, it is vital that your website organically ranks on page one when a potential customer is looking for your product or service.
The best SEO strategy is making a website as useful as possible for a customer. There is no such thing as a shortcut for good SEO, the best SEO requires hard manual work to set things up correctly and make sure your site is providing good, quality, valuable information, that web users link to, and come back to time and time again.